Customer-Oriented Approaches to Identifying Product-Markets
The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various methods are compared and contrasted according to whether they are consistent with a conceptual definition of a product-market, a...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1979
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4132 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5129/viewcontent/Customer_Oriented_Approaches_to_Identifying_Product_Markets_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various methods are compared and contrasted according to whether they are consistent with a conceptual definition of a product-market, and their ability to yield diagnostic insights. |
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