Customer-Oriented Approaches to Identifying Product-Markets
The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various methods are compared and contrasted according to whether they are consistent with a conceptual definition of a product-market, a...
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1979
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sg-smu-ink.lkcsb_research-51292019-12-03T08:38:19Z Customer-Oriented Approaches to Identifying Product-Markets DAY, George S. SHOCKER, Allan D. SRIVASTAVA, Rajendra Kumar The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various methods are compared and contrasted according to whether they are consistent with a conceptual definition of a product-market, and their ability to yield diagnostic insights. 1979-10-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/4132 info:doi/10.2307/1250266 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5129/viewcontent/Customer_Oriented_Approaches_to_Identifying_Product_Markets_pv.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business Marketing |
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Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
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Singapore Singapore |
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SMU Libraries |
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InK@SMU |
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English |
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Business Marketing |
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Business Marketing DAY, George S. SHOCKER, Allan D. SRIVASTAVA, Rajendra Kumar Customer-Oriented Approaches to Identifying Product-Markets |
| description |
The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various methods are compared and contrasted according to whether they are consistent with a conceptual definition of a product-market, and their ability to yield diagnostic insights. |
| format |
text |
| author |
DAY, George S. SHOCKER, Allan D. SRIVASTAVA, Rajendra Kumar |
| author_facet |
DAY, George S. SHOCKER, Allan D. SRIVASTAVA, Rajendra Kumar |
| author_sort |
DAY, George S. |
| title |
Customer-Oriented Approaches to Identifying Product-Markets |
| title_short |
Customer-Oriented Approaches to Identifying Product-Markets |
| title_full |
Customer-Oriented Approaches to Identifying Product-Markets |
| title_fullStr |
Customer-Oriented Approaches to Identifying Product-Markets |
| title_full_unstemmed |
Customer-Oriented Approaches to Identifying Product-Markets |
| title_sort |
customer-oriented approaches to identifying product-markets |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1979 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/4132 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5129/viewcontent/Customer_Oriented_Approaches_to_Identifying_Product_Markets_pv.pdf |
| _version_ |
1770572055113105408 |