Effects of parasocial relationship, reality TV, and social media on celebrity endorsement.
We examine the impact of operating synergies in horizontal mergers on the stock and operating performance of merging firms’ product market rivals, corporate customers, and suppliers. Using a unique dataset of merger-related synergy forecasts disclosed by firms’ insiders, we provide first direct evid...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4322 |
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