A Network Bidder Behavior Model in Online Auctions: A Case of Fine Art Auctions

The marketing literature provides a solid understanding of auctions regarding final sales prices and many aspects of the processes that unfold to result in those outcomes. This research complements those perspectives by first presenting a new bidder behavior model that shows the role of emergent net...

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Bibliographic Details
Main Authors: DASS, Mayukh, REDDY, Srinivas K., IACOBUCCI, Dawn
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/4385
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5384/viewcontent/NetworkBidderBehaviorModelOnlineAuctions_2014_pv.pdf
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Institution: Singapore Management University
Language: English