A Network Bidder Behavior Model in Online Auctions: A Case of Fine Art Auctions

• Main Authors: DASS, Mayukh, REDDY, Srinivas K., IACOBUCCI, Dawn
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2014
• 主題: Online auctions; Dynamic pricing; Bidders; Networks; Arts Management; Business; Marketing
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/4385; https://ink.library.smu.edu.sg/context/lkcsb_research/article/5384/viewcontent/NetworkBidderBehaviorModelOnlineAuctions_2014_pv.pdf

The marketing literature provides a solid understanding of auctions regarding final sales prices and many aspects of the processes that unfold to result in those outcomes. This research complements those perspectives by first presenting a new bidder behavior model that shows the role of emergent net...