A Network Bidder Behavior Model in Online Auctions: A Case of Fine Art Auctions
The marketing literature provides a solid understanding of auctions regarding final sales prices and many aspects of the processes that unfold to result in those outcomes. This research complements those perspectives by first presenting a new bidder behavior model that shows the role of emergent net...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4385 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5384/viewcontent/NetworkBidderBehaviorModelOnlineAuctions_2014_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |