Are food ads really similar? A cross-cultural comparison of food ads on prime time television in USA, China and Singapore

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Bibliographic Details
Main Authors:	YEO, Su Lin, Lwin, May O, Hong, Ying yi, Williams, Jerome
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2012
Subjects:	Business
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/4417
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Institution:	Singapore Management University
Language:	English

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