Are food ads really similar? A cross-cultural comparison of food ads on prime time television in USA, China and Singapore
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Institutional Knowledge at Singapore Management University
2012
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4417 |
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sg-smu-ink.lkcsb_research-54162015-03-26T03:36:06Z Are food ads really similar? A cross-cultural comparison of food ads on prime time television in USA, China and Singapore YEO, Su Lin Lwin, May O Hong, Ying yi Williams, Jerome 2012-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/4417 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
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Singapore Management University |
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SMU Libraries |
| continent |
Asia |
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Singapore Singapore |
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SMU Libraries |
| collection |
InK@SMU |
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English |
| topic |
Business |
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Business YEO, Su Lin Lwin, May O Hong, Ying yi Williams, Jerome Are food ads really similar? A cross-cultural comparison of food ads on prime time television in USA, China and Singapore |
| format |
text |
| author |
YEO, Su Lin Lwin, May O Hong, Ying yi Williams, Jerome |
| author_facet |
YEO, Su Lin Lwin, May O Hong, Ying yi Williams, Jerome |
| author_sort |
YEO, Su Lin |
| title |
Are food ads really similar? A cross-cultural comparison of food ads on prime time television in USA, China and Singapore |
| title_short |
Are food ads really similar? A cross-cultural comparison of food ads on prime time television in USA, China and Singapore |
| title_full |
Are food ads really similar? A cross-cultural comparison of food ads on prime time television in USA, China and Singapore |
| title_fullStr |
Are food ads really similar? A cross-cultural comparison of food ads on prime time television in USA, China and Singapore |
| title_full_unstemmed |
Are food ads really similar? A cross-cultural comparison of food ads on prime time television in USA, China and Singapore |
| title_sort |
are food ads really similar? a cross-cultural comparison of food ads on prime time television in usa, china and singapore |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2012 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/4417 |
| _version_ |
1770572246457253888 |