Choice Models in Marketing: Economic Assumptions, Challenges and Trends

• Main Authors: CHANDUKALA, Sandeep R., KIM, Jaehwan, OTTER, Thomas, ROSSI, Peter E., ALLENBY, Greg M.
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2008
• 主題: Choice Modeling; Discrete choice modeling; Discrete Choice Models; Marketing
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/4801; https://ink.library.smu.edu.sg/context/lkcsb_research/article/5800/viewcontent/Chandukala_2008_ChoiceModelsMarketing.pdf
• 機構: Singapore Management University

Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is...