Choice Models in Marketing: Economic Assumptions, Challenges and Trends
Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2008
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4801 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5800/viewcontent/Chandukala_2008_ChoiceModelsMarketing.pdf |
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| Institution: | Singapore Management University |
| Language: | English |