The SAGE Encyclopedia of Corporate Reputation
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively y...
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Main Authors: | , , , , , , , |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2016
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5001 https://search.library.smu.edu.sg/primo-explore/fulldisplay?docid=SMU_ALMA5163839560002601&context=L&vid=SMU_NUI&search_scope=Everything&tab=default_tab&lang=en_US |
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Institution: | Singapore Management University |
Language: | English |
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