Diaspora marketing
Despite the rising power of developing economies, few corporations from emerging markets have succeeded in establishing brands in the West. The problem isn't just that they're late to enter the global market; the perception is that they offer poor-quality products, not next-generation ones...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2013
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5175 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6174/viewcontent/DiasporaMarketing_2013.pdf |
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| Institution: | Singapore Management University |
| Language: | English |