Information-transfer between R&D and marketing: Communication frequency, channel selection, and information-content and evaluation
It has repeatedly been argued in the theoretical as well as the empirical literature on innovation management, that the interface between R&D and marketing has a strong effect on innovation success. In the present article, we report on an empirical research study in 40 Belgian companies, in whic...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1991
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5476 |
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| Institution: | Singapore Management University |
| Language: | English |