Mediating the media: A journalist-centric model in managing the media by corporate communication practitioners

• Main Author: PANG, Augustine
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: Trust; Modelling; Information media; Corporate strategy; Corporate communications; Communication management; Business and Corporate Communications; Journalism Studies; Public Relations and Advertising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5981; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6980/viewcontent/Mediating_the_media_2009_av.pdf
• Institution: Singapore Management University

Purpose: The prevailing challenge faced by practitioners is to conduct effective media relations, especially with the proliferation of diverse media platforms both online and offline. For such a predominant and critical function, a systematic approach needs to be offered. This paper aims to address...