Toward a publics-driven, emotion-based conceptualization in crisis communication: Unearthing dominant emotions in multi-staged testing of the Integrated Crisis Mapping (ICM) Model
To better understand not only the minds, but also the hearts of key publics, we have developed a more systemic approach to understand the responses of audiences in crisis situations. The Integrated Crisis Mapping (ICM) model is based on a publics-based, emotion-driven perspective where the publics...
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2012
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6028 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7027/viewcontent/Toward_a_Publics_Driven_Emotion_Based_Conceptualization_in_Crisis_Communication_2012.pdf |
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Institution: | Singapore Management University |
Language: | English |
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