Toward a publics-driven, emotion-based conceptualization in crisis communication: Unearthing dominant emotions in multi-staged testing of the Integrated Crisis Mapping (ICM) Model

• Main Authors: JIN, Yan, PANG, Augustine, CAMERON, Glen T.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Crisis communication; image repair; Business and Corporate Communications; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6028; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7027/viewcontent/Toward_a_Publics_Driven_Emotion_Based_Conceptualization_in_Crisis_Communication_2012.pdf
• Institution: Singapore Management University

To better understand not only the minds, but also the hearts of key publics, we have developed a more systemic approach to understand the responses of audiences in crisis situations. The Integrated Crisis Mapping (ICM) model is based on a publics-based, emotion-driven perspective where the publics&#...