Contingency theory of strategic conflict management: Unearthing factors that influence ethical elocution in crisis communication

• Main Authors: PANG, Augustine, JIN, Yan, CAMERON, Glen T.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: Business and Corporate Communications; Organizational Communication
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6095; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7094/viewcontent/27a53c_329a20c6c15d40f692a559eb60897ffd.pdf
• Institution: Singapore Management University

Despite the advances made offering a viable perspective in strategic conflict management, the contingency theory has not addressed a prevailing question: How can the theory inform organizations to communicate ethically with its publics, especially during crisis? The only guidance the theory offers i...