Building a conceptual framework in image reinvention: A case study of SWISS, Switzerland’s national airline

• Main Authors: PANG, A., YEN, Victor Yew-Cho, SOH, Angeline Soon-Jia, BUEHLER, Annina
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Human Resources Management; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6098
• Institution: Singapore Management University

If image repair is the strategy to use during crises, what can organizations do after the crisis isover? Organizations cannot possibly be contented with only coping with the fallout, butultimately desire public affection and even more success than pre-crisis. To this end, reinventiontakes place when...