Building a conceptual framework in image reinvention: A case study of SWISS, Switzerland’s national airline
If image repair is the strategy to use during crises, what can organizations do after the crisis isover? Organizations cannot possibly be contented with only coping with the fallout, butultimately desire public affection and even more success than pre-crisis. To this end, reinventiontakes place when...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6098 |
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| Institution: | Singapore Management University |
| Language: | English |