Demystifying business celebrity

Business celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and sometimes even vilified individuals in the world. Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influenc...

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Bibliographic Details
Main Authors: GUTHEY, Eric, CLARK, Timothy Adrian Robert, JACKSON, Brad
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6309
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Institution: Singapore Management University
Language: English

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