Principles of marketing: An Asian perspective

• Main Authors: KOTLER, Philip, ARMSTRONG, Gary, ANG, Swee Hoon, LEONG, Siew Meng, TAN, Chin Tiong, TSE, David K.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6449
• Institution: Singapore Management University

For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors.