From market driven to market driving

by KUMAR, Nirmalya, SCHEER, Lisa, KOTLER, Philip
Published 2000

Marketing: An Introduction(An Asian Perspective)

by DA SILVA, Geoffrey Claude, Kotler, Philip, Armstrong, Gary
Published 2006

Marketing Management: An Asian Perspective

by Kotler, Philip, KELLER, Kevin Lane, ANG, Swee Hoon, TAN, Chin Tiong, Leong, Siew Meng
Published 2022

Principles of marketing: An global perspective

by KOTLER, Philip., ARMSTRONG, Gary, ANG, Swee Hoon, LEONG, Siew Meng, TAN, Chin Tiong, YAU, Oliver
Published 2008

Principles of marketing: An Asian perspective

by KOTLER, Philip, ARMSTRONG, Gary, ANG, Swee Hoon, LEONG, Siew Meng, TAN, Chin Tiong, TSE, David K.
Published 2011