From market driven to market driving

by KUMAR, Nirmalya, SCHEER, Lisa, KOTLER, Philip
Published 2000

The effects of supplier fairness on vulnerable resellers

by KUMAR, Nirmalya, SCHEER, Lisa K., STEENKAMP, Jan-Benedict E. M.
Published 1995

Interdependence, punitive capability, and the reciprocation of punitive actions in channel relationships

by KUMAR, Nirmalya, SCHEER, LISA K., STEENKAMP, Jan-Benedict E. M.
Published 1998

The effects of perceived interdependence on dealer attitudes

by KUMAR, Nirmalya, SCHEER, Lisa K., STEENKAMP, Jan-Benedict E. M.
Published 1995

Reactions to perceived inequity in U.S. and Dutch interorganizational relationships

by SCHEER, Lisa K., KUMAR, Nirmalya, STEENKAMP, Jan-Benedict E. M.
Published 2003

The effects of trust and interdependence on relationship commitment: A trans-Atlantic study

by GEYSKENS, Inge, STEENKAMP, Jan-Benedict E. M., SCHEER, Lisa K., KUMAR, Nirmalya
Published 1996