Principles of marketing: An Asian perspective
For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors.
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2011
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6449 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
| id |
sg-smu-ink.lkcsb_research-7448 |
|---|---|
| record_format |
dspace |
| spelling |
sg-smu-ink.lkcsb_research-74482019-12-19T04:00:06Z Principles of marketing: An Asian perspective KOTLER, Philip ARMSTRONG, Gary ANG, Swee Hoon LEONG, Siew Meng TAN, Chin Tiong TSE, David K. For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors. 2011-11-30T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/6449 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Marketing |
| spellingShingle |
Marketing KOTLER, Philip ARMSTRONG, Gary ANG, Swee Hoon LEONG, Siew Meng TAN, Chin Tiong TSE, David K. Principles of marketing: An Asian perspective |
| description |
For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors. |
| format |
text |
| author |
KOTLER, Philip ARMSTRONG, Gary ANG, Swee Hoon LEONG, Siew Meng TAN, Chin Tiong TSE, David K. |
| author_facet |
KOTLER, Philip ARMSTRONG, Gary ANG, Swee Hoon LEONG, Siew Meng TAN, Chin Tiong TSE, David K. |
| author_sort |
KOTLER, Philip |
| title |
Principles of marketing: An Asian perspective |
| title_short |
Principles of marketing: An Asian perspective |
| title_full |
Principles of marketing: An Asian perspective |
| title_fullStr |
Principles of marketing: An Asian perspective |
| title_full_unstemmed |
Principles of marketing: An Asian perspective |
| title_sort |
principles of marketing: an asian perspective |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2011 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/6449 |
| _version_ |
1770574837914271744 |