Principles of marketing: An Asian perspective
For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors.
Saved in:
Main Authors: | KOTLER, Philip, ARMSTRONG, Gary, ANG, Swee Hoon, LEONG, Siew Meng, TAN, Chin Tiong, TSE, David K. |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2011
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6449 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Similar Items
-
Principles of marketing: An global perspective
by: KOTLER, Philip., et al.
Published: (2008) -
Marketing Management: An Asian Perspective
by: Kotler, Philip, et al.
Published: (2022) -
Marketing Management : An Asian Perspective
by: Kotler, P, et al.
Published: (2003) -
Marketing and Management : An Asian Perspective
by: Kotler, P, et al.
Published: (2006) -
Marketing: An Introduction(An Asian Perspective)
by: DA SILVA, Geoffrey Claude, et al.
Published: (2006)