Breaking the sound of silence: Explication in the use of strategic silence in crisis communication

• Main Authors: PANG, A., JIN, Yan, SEO, Youngji, CHOI, Sung In, TEO, Hui-Xun, LE, Phuong D., REBER, Bryan
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: corporate communication; quantitative; risk communication; communication in multinational corporations; leadership; Business and Corporate Communications
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6907; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7906/viewcontent/BreakingSoundSilence_2021_av.pdf
• Institution: Singapore Management University

Crises present organizations with the “rhetorical exigency” to enact control. Silence is not an option. This study, as the first empirical examination of Le et al’s (2019) seminal study on silence in crisis communication, examines, first, if silence can be strategically used as a bona fide strategy;...