Reinventing the branch: An empirical assessment of banking strategies to environmental differentiation

Reinventing the branch: An empirical assessment of banking strategies to environmental differentiation

The present study investigates the effects of two atmospheric differentiation strategies currently used by banks: co-locating with a hedonic business vs. refurbishing through an upscale environment. We assessed the potential moderating effects of congruency between the retail environment and the typ...

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Bibliographic Details
Main Authors: ALLARD, Thomas, BABIN, Barry, CHEBAT, Jean-Charles, CRISPO, Martine
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
Subjects:
Atmospheric cues
Bank branch
Behavior
Differentiation strategy
Environmental congruency
Financial services
Perception
Pleasure Arousal (PAD)
Retailing environment
Structural equation modeling
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7102
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8101/viewcontent/allard_babin_chebat_crispo_reinventingthebranch__1_.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7102
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8101/viewcontent/allard_babin_chebat_crispo_reinventingthebranch__1_.pdf

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