Reinventing the branch: An empirical assessment of banking strategies to environmental differentiation
The present study investigates the effects of two atmospheric differentiation strategies currently used by banks: co-locating with a hedonic business vs. refurbishing through an upscale environment. We assessed the potential moderating effects of congruency between the retail environment and the typ...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7102 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8101/viewcontent/allard_babin_chebat_crispo_reinventingthebranch__1_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |