Reinventing the branch: An empirical assessment of banking strategies to environmental differentiation

• Main Authors: ALLARD, Thomas, BABIN, Barry, CHEBAT, Jean-Charles, CRISPO, Martine
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: Atmospheric cues; Bank branch; Behavior; Differentiation strategy; Environmental congruency; Financial services; Perception; Pleasure Arousal (PAD); Retailing environment; Structural equation modeling; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7102; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8101/viewcontent/allard_babin_chebat_crispo_reinventingthebranch__1_.pdf
• Institution: Singapore Management University

The present study investigates the effects of two atmospheric differentiation strategies currently used by banks: co-locating with a hedonic business vs. refurbishing through an upscale environment. We assessed the potential moderating effects of congruency between the retail environment and the typ...