Does disclosure of advertising spending help investors and analysts?

• Main Authors: MOON, Sungkyun, TULI, Kapil R., MUKHERJEE, Anirban
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: Disclosure; advertising spending disclosure; advertising; marketing information; marketing-finance interface; Advertising and Promotion Management; Corporate Finance; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7136; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8135/viewcontent/00222429221123013.pdf
• Institution: Singapore Management University

Publicly listed firms have the discretion to disclose (or not) advertising spending in their annual (10-K) reports. The disclosure of advertising spending can provide valuable information because advertising is a leading indicator of future performance. However, estimates of advertising spending are...