Does disclosure of advertising spending help investors and analysts?
Publicly listed firms have the discretion to disclose (or not) advertising spending in their annual (10-K) reports. The disclosure of advertising spending can provide valuable information because advertising is a leading indicator of future performance. However, estimates of advertising spending are...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2023
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7136 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8135/viewcontent/00222429221123013.pdf |
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| Institution: | Singapore Management University |
| Language: | English |