Growing pains: The effect of generational product innovation on mobile games performance

• Main Authors: CHEN, Liang, ZHANG, Pengxiang, LI, Sali, TURNER, Scott F.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: demand side perspective; generational product innovation; generative appropriability; product iteration; technology innovation; Strategic Management Policy; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7206; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8205/viewcontent/SMJ_GPI.pdf
• Institution: Singapore Management University

Research Summary: Strategy research advises firms to capture generative value by continually introducing generational improvements on their existing products. This article considers a potential dark side of such strategy. We argue that generational innovation can elicit a negative near-term response...