Growing pains: The effect of generational product innovation on mobile games performance

Growing pains: The effect of generational product innovation on mobile games performance

Research Summary: Strategy research advises firms to capture generative value by continually introducing generational improvements on their existing products. This article considers a potential dark side of such strategy. We argue that generational innovation can elicit a negative near-term response...

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Bibliographic Details
Main Authors: CHEN, Liang, ZHANG, Pengxiang, LI, Sali, TURNER, Scott F.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
demand side perspective
generational product innovation
generative appropriability
product iteration
technology innovation
Strategic Management Policy
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7206
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8205/viewcontent/SMJ_GPI.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/7206
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8205/viewcontent/SMJ_GPI.pdf

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