Growing pains: The effect of generational product innovation on mobile games performance
Research Summary: Strategy research advises firms to capture generative value by continually introducing generational improvements on their existing products. This article considers a potential dark side of such strategy. We argue that generational innovation can elicit a negative near-term response...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7206 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8205/viewcontent/SMJ_GPI.pdf |
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| Institution: | Singapore Management University |
| Language: | English |