Impact of culture on the pursuit of beauty: Evidence from five countries
Human beings have always coveted beautiful objects, but the desire to look good is reaching new heights worldwide. Although the pursuit of beauty appears universal, industry evidence suggests that it is particularly strong in Asia. This research examines the effect of culture on the pursuit of beaut...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7242 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8241/viewcontent/Madan_et_al._2018__AAM_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
