Understanding human-centred artificial intelligence in the banking sector

• Main Authors: OBUCHETTIAR, Krishnaraj Arul, MEGARGEL, Alan @ Ali MADJELISI
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: AI principles; human-centered AI; AI transparency; customer experience; banking; Artificial Intelligence and Robotics
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7351; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8350/viewcontent/AIRWA_2_4_AIRWA0005_Arul.pdf
• Institution: Singapore Management University

The advent of smart digital devices and social media has shaped how consumers interact and transact with their financial institutions. Consumers increasingly want hyperpersonalised interactions that are more frequent and proactive, while financial institutions have a growing need to cater to consume...