Understanding human-centred artificial intelligence in the banking sector
The advent of smart digital devices and social media has shaped how consumers interact and transact with their financial institutions. Consumers increasingly want hyperpersonalised interactions that are more frequent and proactive, while financial institutions have a growing need to cater to consume...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2023
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7351 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8350/viewcontent/AIRWA_2_4_AIRWA0005_Arul.pdf |
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| Institution: | Singapore Management University |
| Language: | English |