The appeal of beauty and physical attractiveness: An Indian perspective

Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. To the keen MBA student specializing in marketing as well as its ardent practitioner, this book blends practical insights with theoretical frameworks.

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Bibliographic Details
Main Authors: MADAN, Shilpa, BASU, Shankha, LIM, Elison, NG, Sharon
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7393
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Institution: Singapore Management University
Language: English
Description
Summary:Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. To the keen MBA student specializing in marketing as well as its ardent practitioner, this book blends practical insights with theoretical frameworks.