The appeal of beauty and physical attractiveness: An Indian perspective

Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. To the keen MBA student specializing in marketing as well as its ardent practitioner, this book blends practical insights with theoretical frameworks.

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Bibliographic Details
Main Authors:	MADAN, Shilpa, BASU, Shankha, LIM, Elison, NG, Sharon
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2017
Subjects:	Organizational Behavior and Theory Social and Behavioral Sciences
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/7393
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Institution:	Singapore Management University
Language:	English

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spelling	sg-smu-ink.lkcsb_research-83922024-01-18T02:30:03Z The appeal of beauty and physical attractiveness: An Indian perspective MADAN, Shilpa BASU, Shankha LIM, Elison NG, Sharon Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. To the keen MBA student specializing in marketing as well as its ardent practitioner, this book blends practical insights with theoretical frameworks. 2017-12-20T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/7393 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Organizational Behavior and Theory Social and Behavioral Sciences
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Organizational Behavior and Theory Social and Behavioral Sciences
spellingShingle	Organizational Behavior and Theory Social and Behavioral Sciences MADAN, Shilpa BASU, Shankha LIM, Elison NG, Sharon The appeal of beauty and physical attractiveness: An Indian perspective
description	Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. To the keen MBA student specializing in marketing as well as its ardent practitioner, this book blends practical insights with theoretical frameworks.
format	text
author	MADAN, Shilpa BASU, Shankha LIM, Elison NG, Sharon
author_facet	MADAN, Shilpa BASU, Shankha LIM, Elison NG, Sharon
author_sort	MADAN, Shilpa
title	The appeal of beauty and physical attractiveness: An Indian perspective
title_short	The appeal of beauty and physical attractiveness: An Indian perspective
title_full	The appeal of beauty and physical attractiveness: An Indian perspective
title_fullStr	The appeal of beauty and physical attractiveness: An Indian perspective
title_full_unstemmed	The appeal of beauty and physical attractiveness: An Indian perspective
title_sort	appeal of beauty and physical attractiveness: an indian perspective
publisher	Institutional Knowledge at Singapore Management University
publishDate	2017
url	https://ink.library.smu.edu.sg/lkcsb_research/7393
_version_	1789483239355711488

The appeal of beauty and physical attractiveness: An Indian perspective

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