The appeal of beauty and physical attractiveness: An Indian perspective

• Main Authors: MADAN, Shilpa, BASU, Shankha, LIM, Elison, NG, Sharon
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2017
• 主題: Organizational Behavior and Theory; Social and Behavioral Sciences
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/7393

Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. To the keen MBA student specializing in marketing as well as its ardent practitioner, this book blends practical insights with theoretical frameworks.