The appeal of beauty and physical attractiveness: An Indian perspective

• المؤلفون الرئيسيون: MADAN, Shilpa, BASU, Shankha, LIM, Elison, NG, Sharon
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2017
• الموضوعات: Organizational Behavior and Theory; Social and Behavioral Sciences
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/7393

Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. To the keen MBA student specializing in marketing as well as its ardent practitioner, this book blends practical insights with theoretical frameworks.