The 2021 IPR future of communications in Asia report
IPR interviewed 27 senior communications executives who work for Asian-headquartered companies, specifically in mainland China, Hong Kong SAR, Japan, South Korea, Thailand, Singapore and India, through February 2020. Interviews were transcribed and a thematic analysis was conducted. In light of the...
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| Main Authors: | , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2021
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7423 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8422/viewcontent/Future_of_Work_Asia_v12.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | IPR interviewed 27 senior communications executives who work for Asian-headquartered companies, specifically in mainland China, Hong Kong SAR, Japan, South Korea, Thailand, Singapore and India, through February 2020. Interviews were transcribed and a thematic analysis was conducted. In light of the COVID-19 pandemic, IPR conducted follow-up focus groups with nearly 20 senior communications leaders in Asia in November and December 2020 to better understand the long-term impact of the pandemic on communications in the region. These sessions were conducted according to Chatham House rules, so the participants’ identifiers have been removed. |
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