The 2021 IPR future of communications in Asia report

• Main Authors: Crawshaw, Sarah, Fitzsimmons, Alexis B., McCorkindale, Tina, PANG, A., Thomas, Stephen, YEO, Su Lin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2021
• Subjects: Asian Studies; Business and Corporate Communications; Public Relations and Advertising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7423; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8422/viewcontent/Future_of_Work_Asia_v12.pdf
• Institution: Singapore Management University

IPR interviewed 27 senior communications executives who work for Asian-headquartered companies, specifically in mainland China, Hong Kong SAR, Japan, South Korea, Thailand, Singapore and India, through February 2020. Interviews were transcribed and a thematic analysis was conducted. In light of the COVID-19 pandemic, IPR conducted follow-up focus groups with nearly 20 senior communications leaders in Asia in November and December 2020 to better understand the long-term impact of the pandemic on communications in the region. These sessions were conducted according to Chatham House rules, so the participants’ identifiers have been removed.