Social media influencers as a crisis risk in strategic communication: Impact of indiscretions on professional endorsements

Social media influencers as a crisis risk in strategic communication: Impact of indiscretions on professional endorsements

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Bibliographic Details
Main Authors: SNG, Kylie, AU, Tsi Ying, PANG, A.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Business and Corporate Communications
Social Media
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7433
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Institution: Singapore Management University
Language: English
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