Social media influencers as a crisis risk in strategic communication: Impact of indiscretions on professional endorsements
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Main Authors: | SNG, Kylie, AU, Tsi Ying, PANG, A. |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2022
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7433 |
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Institution: | Singapore Management University |
Language: | English |
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