Uncovering collaborative value creation patterns and establishing corresponding customer roles

• Main Authors: MOELLER, Sabine, CIUCHITA, Robert, MAHR, Dominik, ODEKERKEN-SCHRODER, Gaby, FASSNACHT, Martin
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2013
• 主題: Service; value creation; collaboration; customer participation; role theory; Marketing; Sales and Merchandising
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/7531; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8530/viewcontent/moeller_et_al_2013_uncovering_collaborative_value_creation_pvoa_cc_by_nc.pdf

Research on value creation traditionally has focused on value created by the company, though customers increasingly serve as active partners, able to create value with firms in a collaborative manner. Despite interest by both scholars and managers, existing research has not yet clarified the interde...