Enterprise feedback management (EFM): What lies beyond the hype?

Enterprise feedback management (EFM): What lies beyond the hype?

Purpose: The needs of CMOs to utilize a firm's data productively in order to support decision-making combined with the reported benefits of enterprise feedback management solutions has resulted in a rapid rise in usage and valuation of EFM providers. The explicit promise of EFM providers is imp...

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Bibliographic Details
Main Authors: AKSOY, Lerzan, BENOIT, Sabine, JOAG, Shreekant G., KANDAMPULLY, Jay, KEININGHAM, Timothy Lee, YAN, An L.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
EFM
Enterprise feedback management
Closed loop systems
Customer surveys
Management Information Systems
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7579
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8578/viewcontent/EnterpriseFeedbackMgt_av_cc_by_nc.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/7579
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8578/viewcontent/EnterpriseFeedbackMgt_av_cc_by_nc.pdf

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