Enterprise feedback management (EFM): What lies beyond the hype?
Purpose: The needs of CMOs to utilize a firm's data productively in order to support decision-making combined with the reported benefits of enterprise feedback management solutions has resulted in a rapid rise in usage and valuation of EFM providers. The explicit promise of EFM providers is imp...
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| Main Authors: | , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2021
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7579 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8578/viewcontent/EnterpriseFeedbackMgt_av_cc_by_nc.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
