Linking service convenience to satisfaction: Dimensions and key moderators

• المؤلفون الرئيسيون: BENOIT, Sabine, KLOSE, Sonja, ETTINGER, Andreas
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2017
• الموضوعات: Retailing; Shopping; Partial least squares; Customer characteristics; Service convenience; Formative measurement models; Marketing; Sales and Merchandising
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/7584; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8583/viewcontent/Linking_service_convenience_to_satisfaction_av_cc_by_nc.pdf

Purpose: Demand for service convenience, defined as a consumer's perception of minimized time and effort spent to obtain a service, has increased in conjunction with certain sociocultural and demographic changes. Previous research notes the significance of service convenience, but the importanc...