Communication or action? Strategies fostering ethical organizational conduct and relational outcomes
This study investigated the relationships between two public relations strategies, bridging and buffering, and their impact on ethical organizational conduct and relational outcomes. Bridging is a relationship-centric, action-based strategy for problem-solving while buffering is an organization-cent...
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2017
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sg-smu-ink.lkcsb_research_all-10222020-01-23T07:57:18Z Communication or action? Strategies fostering ethical organizational conduct and relational outcomes KIM, Soojin KRISHNA, Arunima This study investigated the relationships between two public relations strategies, bridging and buffering, and their impact on ethical organizational conduct and relational outcomes. Bridging is a relationship-centric, action-based strategy for problem-solving while buffering is an organization-centric, messaging-based strategy for impression management. In explaining the impact of these two strategies on organizational outcomes, this study examined the role of ethical organizational conduct as a mediator between bridging, buffering, and two relational outcomes. Based on a survey of 105 organizations in Korea, a positive association between bridging strategy and ethical organizational conduct was found, along with paths to relational improvement and conflict avoidance with strategic constituencies. No association was found between buffering strategy and ethical organizational conduct. 2017-09-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research_all/17 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1022&context=lkcsb_research_all http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School of Business eng Institutional Knowledge at Singapore Management University bridging buffering conflict avoidance ethical organizational conduct relational improvement Business and Corporate Communications Business Law, Public Responsibility, and Ethics |
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bridging buffering conflict avoidance ethical organizational conduct relational improvement Business and Corporate Communications Business Law, Public Responsibility, and Ethics |
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bridging buffering conflict avoidance ethical organizational conduct relational improvement Business and Corporate Communications Business Law, Public Responsibility, and Ethics KIM, Soojin KRISHNA, Arunima Communication or action? Strategies fostering ethical organizational conduct and relational outcomes |
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This study investigated the relationships between two public relations strategies, bridging and buffering, and their impact on ethical organizational conduct and relational outcomes. Bridging is a relationship-centric, action-based strategy for problem-solving while buffering is an organization-centric, messaging-based strategy for impression management. In explaining the impact of these two strategies on organizational outcomes, this study examined the role of ethical organizational conduct as a mediator between bridging, buffering, and two relational outcomes. Based on a survey of 105 organizations in Korea, a positive association between bridging strategy and ethical organizational conduct was found, along with paths to relational improvement and conflict avoidance with strategic constituencies. No association was found between buffering strategy and ethical organizational conduct. |
format |
text |
author |
KIM, Soojin KRISHNA, Arunima |
author_facet |
KIM, Soojin KRISHNA, Arunima |
author_sort |
KIM, Soojin |
title |
Communication or action? Strategies fostering ethical organizational conduct and relational outcomes |
title_short |
Communication or action? Strategies fostering ethical organizational conduct and relational outcomes |
title_full |
Communication or action? Strategies fostering ethical organizational conduct and relational outcomes |
title_fullStr |
Communication or action? Strategies fostering ethical organizational conduct and relational outcomes |
title_full_unstemmed |
Communication or action? Strategies fostering ethical organizational conduct and relational outcomes |
title_sort |
communication or action? strategies fostering ethical organizational conduct and relational outcomes |
publisher |
Institutional Knowledge at Singapore Management University |
publishDate |
2017 |
url |
https://ink.library.smu.edu.sg/lkcsb_research_all/17 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1022&context=lkcsb_research_all |
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