Communication or action? Strategies fostering ethical organizational conduct and relational outcomes

• Main Authors: KIM, Soojin, KRISHNA, Arunima
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: bridging; buffering; conflict avoidance; ethical organizational conduct; relational improvement; Business and Corporate Communications; Business Law, Public Responsibility, and Ethics
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research_all/17; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1022&context=lkcsb_research_all
• Institution: Singapore Management University

This study investigated the relationships between two public relations strategies, bridging and buffering, and their impact on ethical organizational conduct and relational outcomes. Bridging is a relationship-centric, action-based strategy for problem-solving while buffering is an organization-cent...